Mobile – and all the rest of the emerging channels – represents a significant potential benefit to financial institutions. That’s because these ‘always-on’ technologies that live in the consumer’s pocket (on their wrist, or in the living room) act as a multiplier when it comes to the frequency and depth of our interactions.
They enable smart organizations to learn more about their customers and deliver innovative experiences that were previously not possible. They provide the opportunity for real 1-2-1 communication anytime and anywhere. They herald in a new world that trades in the large-scale blunt ad campaigns of the past for a billion individual moments a day in which the brand and consumer talk to each other.
