Since publishing our first monetization report in 2014, Swrve has continued to work with the world’s largest games companies, processing billions of events daily, from millions of players. This is the latest installment in an ongoing series of reports that reveal all about how players engage, and more specifically spend, in mobile games. Again this year we’ve analyzed a three-month period of data (July-September 2018) to provide insights on what matters to games companies.
We wanted to answer the obvious questions:
- How many players spend?
- How much do they spend?
- What goes on after install, where is the money made?
- And what has changed since the last Swrve Monetization Report?
