We are programmed to think of a startup as a group of friends, huddled in a garage, banging out Red Bullfueled lines of code and looking to bring the next big thing to the technology space. One explanation for this perception of startups has to do with the fact that many of today’s wildly successful startups are, in fact, centered around creating new technology. In reality, however, only 45% of Australian startups are focused on technology, according to statistics from Startup Muster. The rest come from fields such as manufacturing, arts, fashion and food.