Once a business has experienced success at home, international expansion is often seen as the logical next step.
It might be to simply extend your reach, to gain market share quickly before someone else copies your success, or to support your customers’ operations in other countries.
But while entering foreign markets can be an opportunity to diversify operations and to tap into new sources of talent and raw materials, international expansion comes with very specific challenges, not least cultural differences, language barriers and competition from home-grown players in a new region.
