The retail industry was already on rocky ground entering 2020. Shopping malls had experienced a decrease in traffic around the country, which reflected a growing consumer preference for online shopping. Major brands had scaled back their brick-and-mortar footprints or went out of business altogether as e-commerce competitors tightened margins. Then came the pandemic, which abruptly halted tried-and-true product delivery methods and forced companies to develop new ones on the fly.
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